Project Archive
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Ann Taylor LOFT
web design, art direction, e-commerce + marketing
In 2004, Ann Taylor’s sister brand LOFT did not have an e-commerce web presence.
We came on board to help scope, architect, design and manage the entire process.
c23 led a crack team of designers and developers from concept to execution of a large variety of tasks including: design, photography art direction, model selection, email marketing campaigns and weekly maintenance. Delivered on time under tight deadlines (with the occasional all-nighter).
